The Details:

To promote awareness of the O2 Gurus and O2’s Christmas trading campaign customers were asked to share their Christmas gifting dilemmas and in response were given a bespoke gifting recommendations. These were delivered via either bespoke Vines, gift tag images or tweets. Some customers were also selected at random to win prizes made up of O2’s products.

The Results:

  • 30+ million organic impressions
  • 18k Vine loops
  • Over 740 mentions of #O2GuruGifts