To promote awareness of the O2 Gurus and O2’s Christmas trading campaign customers were asked to share their Christmas gifting dilemmas and in response were given a bespoke gifting recommendations. These were delivered via either bespoke Vines, gift tag images or tweets. Some customers were also selected at random to win prizes made up of O2’s products.
- 30+ million organic impressions
- 18k Vine loops
- Over 740 mentions of #O2GuruGifts