The Details:
To introduce the new smart technology products recently added to O2’s range and demonstrate the endless possibilities of what can be achieved with it, on Halloween we created the first haunted house controlled entirely by smart tech. Using tablets, smartphones, wireless speakers, smart lighting, and other smart devices, we were able to scare the living daylights out of all who dared to enter.
The Results:
See the video case study and campaign results below:
Awards:
- Winner in “Experiential Innovation” – The Drum Dream Awards 2015
- Nominee in “Most Innovative or Creative Use of Content” & “Best Integrated Cross-Channel Cross Media” – The Drum Dream Awards 2015
- Highly Commended Runner Up in “Content Marketing” – Brand Republic Digital Awards 2015
- Highly Commended Runner Up in “Creative Use of Technology” – Brand Republic Digital Awards 2015
- Finalist & Honourable Mention in “Best Multi-Platform Campaign” and Finalist in “Most Creative Use of Technology” – Short Awards 2015
- 2nd Place IAB Creative Showcases – IAB Creative Showcase Dec 2014
- Innovation Award – Chime Cymbal Awards